Here to navigate towards desired qualities
Understanding the framework
Semiotics helps us understand how meaning is created and conveyed in the world around us. This is relevant to a wide range of fields and disciplines, including linguistics, communication, psychology, sociology, anthropology, biology, and more. By understanding how signs, and especially symbols are used to convey meaning, we can gain insight into how people think, communicate, and interact with one another.
As Farouk Seif (2019) emphasizes in his research on paradoxical thinking related to design and semiotics, semiotics relates to modeling the paradox of what is real versus what is true.
What is semiotics?
Semiotics relates to the inquiry of:
what is presently at hand (representation),
what is remembered from the past (memory),
what is envisioned of the future (anticipation).
Alec Kozicki
Semiotician and founder of Semiozic OÜ
Semiotics as an apparatus
Examines how an organism co-develops with their environment
(Campbell et al. 2019)
Resources
How to discover new meaning in the given environment.
Affordances
How to create a potential interaction with an object.
Competence
How to recollect the meaning of something in the environment.
Scaffolding
How to store memory and orient learning.
Speciality in co-developing of environments
Semiotic consulting offers a wide range of applicability for stakeholders.
Listed below are types of environments that push semiotic models into designed spaces.
The Environments We Focus On
Bridging Academia and Industry
We aim to provide relevant materials and viable methodologies to show how semiotics relates to a wide range of applicability that impacts our daily life.